From left: Ravi Singh, CEO of WWF India, Minister of Delhi Smt. Sheila Dikshit and Bollywood Actor Abhishek...
Abhishek Bachchan addressing the media

Mumbai, Maharashtra, March 10, 2010 /India PRwire/ -- Chief Minister of Delhi Smt. Sheila Dikshit and Abhishek Bachchan launched WWFs Earth Hour 2010 at a press conference organized at World Wide Fund for Nature (WWF) office in New Delhi. . Earth Hour is a WWF initiative where citizens around the globe show their support for action on climate change by turning off lights for one hour. This year the switch off is being observed on March 27, 2010, from 8.30 pm to 9.30 pm.

As a concerned individuals for the planet, Abhishek along with Smt Sheila Dikshit lit the candle of hope encouraging citizens of India to switch on their minds and showcase solidarity and commitment towards climate change and energy conservation by switching off the lights for one hour.They were joined by Ravi Singh, CEO of WWF India. Earth Hour 2010 is expected to be a culmination of over one billion people around the globe, in more than 6000 cities and towns worldwide, turning off lights and showing support for action on climate change.

Gracing the occasion, Honble Chief Minister of Delhi Sheila Dikshit said Delhi was the lead city for Earth Hour 2009 when India joined this global campaign. Several historical buildings, office complexes, RWAs, shopping centers and hotels switched off in support, resulting in close to 600 MW power saving in Delhi alone. I hope that Delhi along with other cities across the country will take Earth Hour to newer heights by generating larger savings and sending a strong message nationally and globally, stressing the need to shift to a sustainable and low carbon development path.

Speaking to the press, Abhishek said As responsible citizens of this planet, it is extremely crucial for us to address the colossal problem of climate change through ensuring responsible action and adopting a sustainable way of life. Earth Hour is one such platform and a peoples campaign that goes beyond national, regional, economic and cultural differences. It is important that Earth Hour 2010 should not be viewed as just another cause. We need to make this a movement to demonstrate our support for action on climate change by showing the world that actions such as those taken up at the individual level like adopting an energy saving attitude and being more efficient in the use of energy can play a significant role in curbing greenhouse gas emissions that are eventually responsible for global warming

It is a matter of pride for me that I am associated with this prestigious campaign. Its time that we take a collective pledge to switch on our minds and take one simple step to switch off the lights on March 27, 2010 from 8.30 pm to 9.30 pm. Abhishek added.

Mr. Ravi Singh, Secretary General and CEO, WWF-India, said, Earth Hour 2009 was the largest climate action in history. It was heartening to receive tremendous support for the campaign from all sections of the society all across India it symbolized the aspirations and willingness of our citizens to adopt a more sustainable lifestyle. We hope the campaign this year will cross greater boundaries and inspire several more millions of our citizens to take decisive and collective action towards protecting our environment.

India joined the Earth Hour campaign in 2009 by committing the support of two main cities, Delhi and Mumbai. Five million people in India alone switched off on that day. Fifty six Indian cities participated in the campaign. India saved 1000MW of power in that one hour with 600MW of energy saving in Delhi alone From the icons of history like Qutub Minar, Red Fort, and Humanyuns Tomb and Chatrapati Shivaji Terminus to the symbols of modern India- hotels, cinema complexes and shopping malls, all showcased commitment towards the cause and switched off the lights for that one hour.

Do visit the official Earth Hour Site on http://earthhour.in/

Become a fan of Earth Hour on Facebook: http://www.facebook.com/OfficialEarthHourIndiaPage

Notes to Editor

About WWF

WWF-India is one of the largest conservation organizations engaged in wildlife protection and environment preservation in the country, for over four decades now. As a part of the WWF-International network, the organisation has made its presence felt through a sustained effort towards both nature and wildlife conservation and reduction in humanitys ecological footprint. With its extensive network of state offices, the organisation sensitises people through creating awareness, building capacity and offering enviro-legal support. A challenging, constructive, science-based organisation, WWF-India addresses issues like the survival of species, habitat conservation and climate change.

About Earth Hour

Earth Hour is a WWF initiative where citizens around the globe can show their support for action on climate change by turning off lights for one hour. WWFs Earth Hour is an inspiring message of hope and action - a global demonstration about climate change. At 8.30pm on 27 March 2010, cities, towns and municipalities across the world will turn off their lights for one hour - Earth Hour - sending a powerful global message that its possible to take action on global warming. Earth Hour began in one city, in one country in 2007. More than 2.2 million households and businesses in Sydney, Australia turned off their lights for one hour on Saturday 31 March 2007. Just one year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a Sydney event to a global sustainability movement. An estimated 50 to 100 million people around the world switched off their lights for Earth Hour in 2008, and global landmarks including the Golden Gate Bridge, Romes Coliseum, the Coke billboard in Times Square and Jumeirah Hotel in Dubai darkened for one hour. In its third year Earth Hour 2009 created history as the greatest voluntary action ever witnessed. Earth Hour 2009 represented the first ever global vote. Registrations, polling and energy reduction levels, indicate that hundreds of millions people voted Earth with their light switch in 4159 cities across 88 countries, including 73 national capitals and 9 of the worlds 10 most populated cities. Global landmarks that switched off in support included The Sphinx and Pyramids at Giza, Christ the Redeemer statue in Brazil, and the Eiffel Tower in Paris.

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Source: India PR Wire